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What I’m Reading
Tips for emerging association professionals from Shelly Alcorn and KiKi L’Italien. The real reason associations don’t innovate? According to Eric Lanke, it’s because we don’t really know our members...
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What I’m Reading
More on the information overload discussion, this time from Steve Drake. He has a different perspective, and quotes some great sources (like John Haydon and Copyblogger). Anna Caraveli debunks some of...
View ArticleFree Webinar: Getting to the Good Stuff
Peter Houstle (Mariner Management) and I are just about to release a NEW whitepaper on Evidence-Based Decision Making for Associations. It will formally drop next week, but you can get a preview this...
View ArticleWhat I’m Reading
The answer has been, “not too much,” at least lately, but I did want to point out a few goodies: What does art have to do with innovation? More than you might think. Using LinkedIn as your member...
View ArticleEvidence-Based Decision Making for Associations
I’m excited to share the launch of the fifth whitepaper in the ongoing Spark whitepaper series, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations. Co-authored with Peter...
View ArticleBig Data = Big Opportunity
From the new Spark whitepaper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, written with Peter Houstle: Ultimately, Big Data supports innovation and allows us to do...
View ArticleGetting Ready to Use Data
From the new Spark whitepaper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, written with Peter Houstle: What are the things you need to do to get ready to use your...
View ArticleData, Experience and the Scientific Method
From the new Spark whitepaper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, written with Peter Houstle: So once you’ve got the data, are you all set? Nope. Data is a...
View ArticleLearning More About Evidence-Based Decision Making
Final day of whitepaper release week! Co-author Peter Houstle and I did a sneak peek webinar with the Association Resource Center last week, and the recording is now available. So if this week’s blog...
View ArticleWhat I’m Reading
If branding is all about stories (and it is), do you know what stories your members want told? Is Twitter starting to fade? Could Microsoft be the one to crack the virtual assistant code? Big data...
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Tech Megatrends
We all know – or should know at this point anyway – what the trends are: mobile, social, the cloud, big data, the explosion of apps. And this presentation is graphically well done and highlights some...
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